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Judi Bao Lupiz

Judi Bao Lupiz

Judi Bao Lupiz

That thing we do We look. We listen. We learn.


Designers are concerned with how things work, how it functions, and the way users interact with that functionality.


It’s not about telling users what they should think and do–it’s about meeting the users where they are, because the user interface is what accompanies them on their journey when they visit a company’s site.


An intuitive design empowers users to achieve their goals on their terms, leading to business success and growth.

That thing we do We look. We listen. We learn.


Designers are concerned with how things work, how it functions, and the way users interact with that functionality.


It’s not about telling users what they should think and do–it’s about meeting the users where they are, because the user interface is what accompanies them on their journey when they visit a company’s site.


An intuitive design empowers users to achieve their goals on their terms, leading to business success and growth.

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Snapfish Website Redesign

Snapfish has evolved to a more elegant and sophisticated look while staying true to its easy-to-use core. This evolution, shaped by its photography focus, involved both major changes and organic growth.

Discovery, notes from user testing 

Discovery, conceptual findings

Redesign, Occasion page

Redesign, Product Theme Picker page for books

Redesign, Product Category page for books

Redesign, Product Category for home decor, months after launch as photography shifts from fun to elegant

Redesign, Product Category page for books, hero update

Redesign, Product Category page for books, hero option

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